From sandwiches to trend dishes: evening meals remain popular in German kitchens
Frankfurt am Main, 15.10.2024: Not dusty at all! The classic evening meal - also known as "Vesper" or "Brotzeit" depending on the region - is very popular in Germany. Three quarters (78%) of households in Germany eat dinner at least once a week, as confirmed by a recent study conducted by infas quo on behalf of EURO Kartensysteme. Even though the cold evening meal is particularly popular with people aged 50 and over, creative online creations are also inspiring younger people to eat dinner. Tried and tested classics of the baking trade are still in demand, says Sandra Heberer, Managing Director of Wiener Feinbäckerei Heberer GmbH. The representative study examines which types of bread are particularly popular, where customers prefer to buy baked goods and how they pay for them.
There are more than 300 different types of bread in Germany. "In our stores, we see that the demand for innovative snacks is increasing, but at the same time, classics such as our hand-raised bread 'Das Echte' are still the number one type of bread," explains Sandra Heberer, Managing Director of Wiener Feinbäckerei Heberer GmbH, who is currently the fifth generation to run the family business together with her brother Georg P. Heberer. The survey results also confirm that customers appreciate genuine artisan baking: At 49 percent, respondents prefer to buy their baked goods fresh from a local bakery, with more than half (51 percent) doing so at least once a week. In contrast, a quarter (25 percent) prefer to buy their baked goods from discount stores and only 19 percent from supermarkets.
Between classic and modern - which bread creations taste best?
What do consumers focus on when buying bread? More than three out of four respondents (77%) base their choice on taste, while the type of bread is the deciding factor for 59% - followed by price
(43%). The most popular type of bread is multigrain and wholemeal bread
(29 percent), followed by mixed bread (17 percent) and rye bread (16 percent). In addition to the variety of bread types, various trends also shaped the bread culture in this country - from growing your own sourdough culture to social media favorites such as the decorative "Charcuterie Board" and fancy bread boxes for the little ones.
Contactless, fast, and good for your favorite bakery— girocard
The change does not stop at the checkout: instead of rummaging around in their wallets for coins, more and more people are pulling out their card. Although cash is still the most widely used payment method at bakeries, girocard comes in second place. Paying by card particularly popular among 18- to 29-year-olds, with 77 percent, or almost four out of five respondents, having Sparkassen their baked goods with a debit card from German banks and Sparkassen at least once. However, almost two-thirds (61 percent) of respondents were not yet aware that girocard is girocard cheapest payment method. In fact, the most popular payment card in this country pays off for retail businesses such as bakeries with its low transaction costs, even for small amounts. To support their favorite bakery, around half (47 percent) of all respondents want to say "With girocard, please!" even more often when paying in future.
About girocard:
The "girocard" brand stands for the overarching framework of the German banking industry: the girocard procedure as a debit card payment method and the "German ATM system." By using a personal identification number (PIN) the Germany Banking Industry Committee guarantees the secure and easy use girocard. The name and logo girocard were introduced by the German Banking Industry Committee in 2007.
About EURO Kartensysteme:
As a joint venture of the German banking industry, EURO Kartensysteme GmbH performs tasks in the common interest of German banks and Sparkassen the area of card-based payment services. As scheme manager, EURO Kartensysteme GmbH bundles core competencies in the girocard system. Its tasks include product management, sales, and scheme administration, as well as communication and marketing for girocard. The company's range of services also includes the development of operational security standards and methods for combating fraud, as well as Mastercard license management.
About Wiener Feinbäckerei Heberer:
Wiener Feinbäckerei Heberer was founded in Offenbach am Main in 1891 and is now run jointly by siblings Sandra and Georg P. Heberer as managing directors in the fifth generation. The brothers Alexander and Georg Heberer IV. act in an advisory capacity as managing partners of Heberer Gmbh&Co KG - the parent company of Wiener Feinbäckerei Heberer. The business model of Wiener Feinbäckerei Heberer consists of its own branches, operated with commission agents, the franchise business at transportation hubs and the key account business with catering establishments, food retail partners and the supply of other bakers. In addition, there is a master franchise agreement with SSP Germany - which claims to be the leading service provider in the transport catering sector in Germany - with which 31 locations are currently operated under the Heberer flag. With over 200 branches in the core regions of Rhine-Main, Berlin and Thuringia as well as at high-frequency locations such as train stations and airports, Heberer is also one of the market leaders in the sector nationwide.
Further images can be found at heberer.de/presse
Contact:
EURO Kartensysteme GmbH
Lisa Werner / Jessica Henke
Communication and Marketing
Tel.: +49 (0)69 / 97945-4853
Fax: +49 (0)69 / 97945-4847
presse@eurokartensysteme.de
Public. Agentur für Kommunikation GmbH
Jasmin Hornung
Consulting
Tel.: +49 (0)621 / 9636-0023
j.hornung@agentur-publik.de
Wiener Feinbäckerei Heberer
Ralf Beke-Bramkamp
Tel.: +49 (0)163 / 7688 881
presse@heberer.de
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