girocard: How important is girocard your institution?
Dr. Witteck: girocard and remains the central card solution for our customers to obtain cash or pay at the POS. We also equip the retail sector Central Hesse with POS terminals. Acceptance girocard usually the first choice for these. In addition to the high availability of payment systems and strong penetration, the existing payment guarantee is a significant factor for merchants. Triggered by COVID-19, we girocard a change in the payment behavior of our customers with girocard . Before the pandemic, contact-based payments were the norm, but during COVID-19, the trend shifted toward contactless payments—with a significant increase in usage. Security and simplicity were certainly important aspects here.
Mastercard's announcement that it would be discontinuing Maestro and the resulting switch to a DirectDebitCard has caused some unnecessary excitement. Unfortunately, reports often claimed that girocard would be girocard . The opposite is true! A new co-badge offers new areas of application and thus increases the attractiveness of the "new" girocard, e.g., in e-commerce, hotel reservations, and car rental bookings. We are currently working on measures for the changeover and are confident that we will be able to offer quick and easy solutions.
girocard: Which card portfolio do you offer your customers? And why?
Dr. Witteck: Cardholders perceive their own bank every time they use their card, while on the other hand they are visiting our brick-and-mortar branches less and less frequently. As a point of contact and anchor product, girocard remains of utmost importance. The bank-specific enhancement girocard additional benefits for our members (MeinPlus) also exists for good reason, as it enables us to repeatedly emphasize the cooperative community spirit.
In addition to girocard , we girocard our young customers up to the age of 28 the free BasicCard (prepaid). The card is particularly card in this segment. Our card range is rounded off by the ClassicCard and GoldCard with additional insurance benefits. In the corporate customer segment, we offer not only the classic BusinessCard but also a BusinessGoldCard with a very good range of services. Since the launch of the virtual Mastercard for ApplePay, there has been an additional boost in credit cards. The deposit of a virtual girocard in Apple Pay, also in the cooperative pillar of the German banking system, is a great need for Volksbank , and we are really looking forward to it.
For our customers, whether private or business, we have the right card !
girocard: What are your expectations for girocard the future?
Dr. Witteck: The new functions of in-app payments, links to retail loyalty programs, and pre-authorization of payments represent a logical further development girocard in e-commerce and its integration into retailers' checkouts, and should help girocard highly relevant in the future. These points must be pursued quickly and consistently, because customers want linked and convenient application solutions. Simplicity and immediacy are becoming increasingly important in payments and must girocard the top priority in the further development girocard .
Contact:
EURO Kartensysteme GmbH
Lisa Werner / Jessica Henke
Communication and Marketing
Tel.: +49 (0)69 / 97945-4853
Fax: +49 (0)69 / 97945-4847
presse@eurokartensysteme.de
