Proven for 35 years: girocard is the first choice in retail sector
girocard publishes annual figures for 2024 - Growth in active terminals exceeds ten-year trend - Around nine out of ten payments are contactless
Frankfurt am Main, February 18, 2025: Whether carried in a traditional wallet or stored digitally on a smartphone, girocard remained girocard preferred cashless payment method retail checkout counters in 2024. Thus, 35 years after the introduction of card payments—then known ascard it continues to be the market leader in retail sector brick-and-mortar retail sector. Last year, consumers used the debit card issued by German banks and Sparkassen approximately 7.9 billion times. The payment system has once again proven its popularity, growing by 5.6 percent compared to the previous year (7.5 billion transactions). In total, girocard generated a transaction volume of 307 billion euros girocard this period (2023: 304 billion euros), representing growth of 0.9 percent.
More and more retailers are accepting girocard
The retail sector also retail sector heavily on the girocard system and further expanded the number of acceptance locations. For the first time, customers used the German banking industry’s debit card at up to 1,208,000 payment points (2023: up to 1,132,000). This represents a 6.7 percent increase in active terminals. This growth rate exceeds the ten-year trend of 4.9 percent. In addition to customers, who can card use their trusted card at even more terminals, the retail sector, the restaurant industry, and other service providers also benefit from girocard the most cost-effective cashless card payment method with a payment guarantee.
Consumers prefer to pay contactless
Last year, the average transaction amount girocard was
38.85 euros, falling below 40 euros for the first time (2023: 40.69 euros). This figure has been falling steadily for years, indicating that customers are using their girocards more frequently even for smaller purchases. They prefer to pay contactlessly by holding their card up to the terminal: In December of last year, the share of contactless girocard reached a new high of around 87 percent (2023: 84 percent).
35 years of girocard: reliability and constant innovation
The formercard stillcard a magnetic stripe and was initially designed solely for withdrawing cash at ATMs. girocard has now been using chip technology girocard many years. During the pandemic, the debit card linked to checking accounts brought contactless payment to the masses—not least because of its widespread adoption, with approximately 100 million cards issued. On behalf of the German Banking Industry Committee, EURO Kartensysteme, girocard the scheme manager, is continuously developing girocard . The goal is to position girocard for a girocard future and to solidify its position as the most popular debit card.
You can find graphics and pictures of the girocard here.
About girocard:
The "girocard" brand stands for the overarching framework of the German banking industry: the girocard system as a debit card payment method and the "German ATM system." By using a personal identification number (PIN) the Germany Banking Industry Committee guarantees the secure and easy use girocard. The name and logo girocard were introduced by the German Banking Industry Committee in 2007.
About EURO Kartensysteme:
As a joint venture of the German banking industry, EURO Kartensysteme GmbH performs tasks in the common interest of German banks and Sparkassen the area of card-based payment services. As scheme manager, EURO Kartensysteme GmbH bundles core competencies in the girocard system. Its tasks include product management, sales, and scheme administration, as well as marketing and PR for girocard. The company's range of services also includes the development of operational security standards and methods for combating fraud, as well as Mastercard license management.
Contact:
EURO Kartensysteme GmbH
Lisa Werner / Jessica Henke
Communication and Marketing
Tel.: +49 (0)69 / 97945-4853
Fax: +49 (0)69 / 97945-4847
presse@eurokartensysteme.de
Public. Agentur für Kommunikation GmbH
Eileen Oelschläger
Consultant
Tel.: +49 (0)621 / 963600-26
e.oelschlaeger@agentur-publik.de
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girocard annual figures 2024 Press release
girocard annual figures 2024 Press graphic
girocard annual figures 2024 Press image
girocard annual figures 2024 Trend sales 2015-2024
girocard annual figures 2024 Trend terminals 2015-2024
girocard annual figures 2024 Trend transactions 2015-2024
