girocard: How important is girocard your institution?
Dr. Witteck: girocard and remains the central card solution for our customers to obtain cash or pay at the POS. We also equip the retail sector Central Hesse with POS terminals. Acceptance girocard usually the first choice for these. In addition to the high availability of payment systems and strong penetration, the existing payment guarantee is a significant factor for merchants. Triggered by COVID-19, we girocard a change in the payment behavior of our customers with girocard . Before the pandemic, contact-based payments were the norm, but during COVID-19, the trend shifted toward contactless payments—with a significant increase in usage. Security and simplicity were certainly important aspects here.
Mastercard's announcement that it would be discontinuing Maestro and the resulting switch to a DirectDebitCard has caused some unnecessary excitement. Unfortunately, reports often claimed that girocard would be girocard . The opposite is true! A new co-badge offers new areas of application and thus increases the attractiveness of the "new" girocard, e.g., in e-commerce, hotel reservations, and car rental bookings. We are currently working on measures for the changeover and are confident that we will be able to offer quick and easy solutions.
girocard: Which card portfolio do you offer your customers? And why?
Dr. Witteck: Cardholders perceive their own bank every time they use their card, while on the other hand they are visiting our brick-and-mortar branches less and less frequently. As a point of contact and anchor product, girocard remains of utmost importance. The bank-specific enhancement girocard additional benefits for our members (MeinPlus) also exists for good reason, as it enables us to repeatedly emphasize the cooperative community spirit.
In addition to girocard , we girocard the free BasicCard (prepaid) specifically to our young customers up to age 28. The card is particularly card in this segment. Our card offerings are rounded out by the ClassicCard and the GoldCard, which include additional insurance benefits. In the corporate banking sector, in addition to the classic BusinessCard, we also offer a BusinessGoldCard with an excellent range of features. Since the launch of the virtual Mastercard for Apple Pay, there has been an additional surge in credit card usage. The ability to add a virtual girocard to Apple Pay—including within the cooperative sector of the German banking system—is a major priority for Volksbank ; we are truly looking forward to this.
Whether for personal or business card , we have the right card for our customers!
girocard: What are your expectations for girocard the future?
Dr. Witteck: The new functions of in-app payments, links to retail loyalty programs, and pre-authorization of payments represent a logical further development girocard in e-commerce and its integration into retailers' checkouts, and should help girocard highly relevant in the future. These points must be pursued quickly and consistently, because customers want linked and convenient application solutions. Simplicity and immediacy are becoming increasingly important in payments and must girocard the top priority in the further development girocard .
Contact:
EURO Kartensysteme GmbH
Lisa Werner / Jessica Henke
Communication and Marketing
Tel.: +49 (0)69 / 97945-4853
Fax: +49 (0)69 / 97945-4847
presse@eurokartensysteme.de
